Collection Experience
A digital product storytelling project, designed to enhance the showroom experience.
Challenge
Showcasing products within the retail store and establish a digital interaction between the audience and the product, telling about some distinctive elements.
Solution
Through a QR code linked to each product, you can use your device to visit a dedicated landing page.
A customizable, scalable and integrated system
Built on WordPress Multisite, the application currently serves the Maxalto and B&B Italia brands but could easily be expanded to include all brands within the Design Holding Group. The CMS (Content Management System) synchronizes in real time with the brand's PIM (Product Information Management) and DAM (Digital Assets Management) systems, and can autonomously retrieve information, images, and videos of hundreds of products.
Celebrate iconic design masterpieces
Using a visual builder and a wide range of graphic/functional blocks, the brand's editorial team can create a customized story for each product.
The showroom experience is enhanced by a narrative approach that highlights the uniqueness and heritage behind the brand's iconic products.
Camaleonda
The system designed in 1970, makes its comeback 50 years later. With Camaleonda we find ourselves in the presence of a sofa intended as an architectural element, capable of transforming the landscape of the interior space that it inhabits.
Febo
Febo is a family of seats that carries with it the memory of a traditional design distinguished by a large enveloping back without armrests
Serie Up 2000
Designed by Gaetano Pesce in 1969, Serie UP is a seating range which has become one of the most famous Italian design symbols.
Niccolò Rusconi
Senior Digital Specialist - B&B Italia SpA
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